Healthy Skepticism Library item: 2815

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kallir J.
An advertiser’s view of drug advertising
Journal of Drug Issues 1974; 4:283-286

Abstract:

Several principles, stages and techniques involved in the agency preparation and presentation of an advertisement are outlined. The advertising of drugs as a necessary and viable method in present accurate drug information to physicians and consumers is defended. It is contended that advertising, per se, does not affect the prescribing habits of physicians in an adverse manner. Government control or banning of drug advertising will not solve the problem of drug abuse and misuse. The author feels that advertising is adequately serving society’s needs and he sees an increased role for advertising in educational and service-oriented information programs.

Keywords:
*analysis/United States/value of promotion/quality of prescribing/doctors/regulation of promotion/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION