Healthy Skepticism Library item: 2801

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wallace JD.
An APMR? Now what would that be?
Canadian Medical Association Journal 1973; 108:1302

Abstract:

In order to upgrade the service that sales representatives offer to doctors the pharmaceutical industry has established the Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada. The Council has a course of study that is an impressive and well organized program. Since the Council was set up in 1969, 1500 out of 2200 detailers have paid their personal fees to participate in the course.

Keywords:
*analysis/Canada/sales representatives/ Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/ doctors/ regulation of promotion/ quality of information/ value of promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTIONAL TECHNIQUES: DETAILING/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909