Healthy Skepticism Library item: 2798
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Parish PA.
What influences have led to increased prescribing of psychotropic drugs?
J R Coll Gen Pract 1973 Jun; 23:Suppl:
Abstract:
(Limited to parts of article dealing with promotion.) Sales promotion unquestionably plays a major part in inducing doctors to prescribe new products. Drug companies are at present the main source of therapeutic information and are responsible for the diffusion of this information to the prescribing doctor. The pharmaceutical industry exercises all the skills of contemporary marketing and although many would criticize the “standards†of some of its methods, has not the medical profession received what it has deserved?
Keywords:
Advertising
Antidepressive Agents*
Drug Industry
Economics, Medical
Great Britain
Humans
Patients
Prescriptions, Drug*
State Medicine
Tranquilizing Agents*
*analysis/United Kingdom/psychotropic drugs/promotional literature/quality of prescribing/source of information/quality of information/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
