Healthy Skepticism Library item: 2797

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Miller RR.
Prescribing habits of physicians: a review of studies on prescribing of drugs. Parts IV-VI
Drug Intelligence and Clinical Pharmacy 1973; 7:557-564

Abstract:

(Limited to parts of article dealing with promotion.) There is no relationship between the frequency of visits of sales representatives and the date of introduction of drugs promoted by those representatives. The reason for this finding is probably that physicians with a low frequency of visits are just as vulnerable to the influence of sales representatives as those with more visits.

Keywords:
*nonsystematic review/sales representatives/quality of prescribing/new drugs/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DETAILING