Healthy Skepticism Library item: 2796

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Miller RR.
Prescribing habits of physicians: a review of studies on prescribing of drugs. Parts I-III
Drug Intelligence and Clinical Pharmacy 1973; 7:492-500

Abstract:

(Limited to parts of article dealing with promotion.) In one paper that the author reviewed the first sources of information utilized by doctors in the drug adoption process were primarily commercial ones, especially sales representatives. After initial awareness is created, professional sources of information were increasingly used. In a second paper commercial sources were much more important in convincing a doctor to use a new drug.

Keywords:
*nonsystematic review/doctors/source of information/analysis of prescribing pattern/sales representatives/new drugs/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING