Healthy Skepticism Library item: 2795

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kunnes R.
Drugs and public policy: Poly-drug abuse: drug companies and doctors
American Journal of Orthopsychiatry 1973; 43:530-2

Abstract:

(Limited to parts of article dealing with promotion.) One of the most important marketing aids is sexism in the form of advertisements with scantily clad and sexually alluring women. Fixed-drug combination dieting pills are being heavily promoted to physicians despite the lack of evidence that they are in any more efficacious than the two drugs ingested separately.

Keywords:
*analysis/United States/fixed-dose combinations/women/sexism/images in ads/IMAGES IN PROMOTION: WOMEN/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS Advertising Amphetamine/adverse effects Amphetamine/therapeutic use Barbiturates/adverse effects Barbiturates/therapeutic use Drug Combinations Drug Industry* Drug and Narcotic Control Ethics Humans Obesity/drug therapy Physicians* Prescriptions, Drug Substance-Related Disorders*/etiology* United States