Healthy Skepticism Library item: 2788

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Waite A.
The future of pharmaceutical drug promotion
Medical Marketing & Media 1971 Jun9, 12, 14, 16, 18

Abstract:

The article presents figures on the amount of money spent on different types of promotion and asks the question about whether present promotional approaches will work in the future. Medical student were very critical of advertisements and want controls on advertising. Students need to be educated into an understanding of advertising’s beneficial functions. Hospital based interns and residents have a more tolerant view of advertising. Physicians newly out in practice have a favourable attitude towards advertising. Older physicians similarly have a favourable attitude towards promotion. The importance of journal advertising in the future will depend on how fast the market changes and in what way.

Keywords:
*analysis/attitude toward promotion/United States/journal advertisements/industry perspective/doctors/students/physicians in training/source of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSION STUDENTS/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ATTITUDES REGARDING PROMOTION: PHYSICIANS IN TRAINING/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION AS A SOURCE OF INFORMATION: HEALTH PROFESSION STUDENTS/PROMOTION AS A SOURCE OF INFORMATION: PHYSICIANS IN TRAINING/VOLUME OF AND EXPENDITURE ON PROMOTION