Healthy Skepticism Library item: 2718

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Editorial .
Come out from under that bed
Canadian Medical Association Journal 1970; 102:1306-7

Abstract:

In 1968, the Canadian Medical Association decided that the Canadian Medical Association Journal, which had been losing money since 1967, had to operate on a self-sustaining basis. To do that the journal had to compete in the advertising race. Advertisers are now demanding good exposure for their money and therefore the journal had to change its policy of placing advertisements at the beginning and end of the journal and start interspercing ads in the scientific content.

Keywords:
*editorial/Canada/ ad revenue/ Canadian Medical Association/ Canadian Medical Association Journal/ placement of journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS