Healthy Skepticism Library item: 2550

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mintzes , B BARER, Bassett K, Kazanjian A, Evans R.
Untitled
2001 Aug;
www.chspr.ubc.ca//hpru/pdf/dtca-v3-compsurvey.pdf

Abstract:

This was the first study to compare the frequency of patient requests for
prescription drugs in primary health care environments with and without legal DTCA. Both the overall volume of prescription drug requests and requests for advertised drugs occurred more frequently in Sacramento than Vancouver, consistent both with the hypothesis of product-specific effects from advertising and a more general effect on the likelihood that patients request prescriptions from their doctors. In both settings, physicians were highly likely to prescribe a drug if a patient asked for it. They were also highly likely to express ambivalence about treatment choice if they prescribed a drug in
response to a patient request, as compared to other prescriptions. These findings raise concerns about a negative effect on prescribing appropriateness

Keywords:
*analytic survey Canada United States DTCA direct-to-consumer advertising doctor-patient relationship attitude toward promotion quality of information quality of prescribing ATTITUDES REGARDING PROMOTION: CONSUMERS PATIENTS ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE VOLUME OF AND EXPENDITURE ON PROMOTION