Healthy Skepticism Library item: 2544

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nucci C.
One hundred pennies for your thoughts (1st of 2 letters)
Canadian Medical Association Journal 2001 May 15; 164:(10):1407

Abstract:

I find it difficult to believe that this [Ad-Q] survey was mandated by the CMAJ. It has more to do with drug advertising than anything else. Frankly, I find the inclusion of a US$1 bill insulting and not dignified. [full text]

Keywords:
*letter to the editor Canada United States payment for survey participation PROMOTION DISGUISED: SURVEYS