Healthy Skepticism Library item: 2503

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Health plans keeping drug cost increases in check with programs that promote generics.
Capitation Manag Rep. 2002 July 01; 9:(7):101-3
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12164057

Abstract:

To counter the massive amount of drug company detailing and marketing that is partly responsible for driving up pharmaceutical costs, health plans and some independent practice associations are promoting the use of generics to physicians in their networks. While most physicians in capitated contracts don’t directly benefit from the movement to encourage generics unless they have pharmacy risk, some health plans are paying physicians financial incentives to increase generic prescribing.

Keywords:
Advertising Capitation Fee Drug Costs Drug Industry Drugs, Generic/economics* Drugs, Generic/supply & distribution Health Maintenance Organizations/economics* Humans Independent Practice Associations/economics* Physician Incentive Plans Prescriptions, Drug/economics* United States analysis United States HMO health maintenance organization generics INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS PROMOTIONAL TECHNIQUES: DETAILING VOLUME OF AND EXPENDITURE ON PROMOTION