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Healthy Skepticism Library item: 2493

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bojunga G.
[Is research in Germany up for sale?
Results of a study of Transparency International Germany]Wien Med Wochenschr 2002; 152:(9-10):244-5
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12094400


Abstract:

The intransparency of the complex Public Health System opens up the possibility for the abuse of all groups acting in this system. Some of them damage this system without hesitation even by corruption, and keep their focus on the personal interests instead of public interests. Particularly within research there are medical scientists and experts, who work and publish being dependant on grants from the pharmaceutical industries.

Keywords:
Conflict of Interest/legislation & jurisprudence* Drug Industry/legislation & jurisprudence* English Abstract Fraud/legislation & jurisprudence* Germany Humans Research Support/legislation & jurisprudence *analysis Germany Transparency International relationship between researchers, academic institutions and industry conflict-of-interest drug company sponsored research ETHICAL ISSUES IN PROMOTION: ETHICS OF TRIALS REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION SPONSORSHIP: RESEARCH

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963