Healthy Skepticism Library item: 2491
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Bonaccorso S, Sturchio J.
Direct to consumer advertising is medicalising normal human experience: Against
BMJ 2002 Apr 13; 324:(7342):910-911
http://bmj.com/cgi/content/full/324/7342/910
Abstract:
Medicalisation, the encouragement of healthy people to seek unnecessary medical treatment for life’s normal vicissitudes, has been used as an argument against direct-to-consumer advertising (DTCA). However, many diseases are underdiagnosed and undertreated, and noncompliance is common. Informing patients can enhance doctor-patient relationships and improve health outcomes. Patients have a right to the information they need to make informed choices about their health.
Keywords:
*analysis
United States
Europe
DTCA
direct-to-consumer advertising
medicalisation
pharmaceutical industry
Merck
response to criticism
underdiagnosis
undertreatment
noncompliance
information asymmetry
INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS
INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP
PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
