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Healthy Skepticism Library item: 2486

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cassels A.
Push for consumer drug ads gets cool reception in Europe.
CMAJ 2002 Apr 2; 166:(7):946
http://www.cmaj.ca/cgi/pmidlookup?view=long&pmid=11949998

Keywords:
*news story European Union Canada United States DTCA direct-to-consumer advertising EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING Advertising/standards* Advertising/trends Consumer Product Safety Drug Industry Europe Humans Pharmaceutical Preparations*

 

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