Healthy Skepticism Library item: 2485
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Castaigne A.
[Role of drugs in therapeutic strategies].
Rev Prat. 2002 March 1; 52:(5):491-6
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11949500
Abstract:
When a medication receives an authorization for the release onto the market, it is necessary to determine the place that it will occupy in the therapeutic strategies with 2 regulatory steps: The Commission de la transparence (Commission for Transparency) gives an opinion on the target population, the placing in the therapeutic strategies, the level of medical benefit for patient, the restriction or not to hospital usage, and the inclusion in the national medical insurance reimbursement scheme for the medications that are not reserved to hospitals. The second step is the passage before the Comite economique du medicament (Medical Economics Committee) that fixes the price of re-emboursement of the product. The place that the medication will occupy depends on the expectations of the doctors, and through them the patients, and the promotional efforts of the pharmaceutic industry. The publicity is framed by a control a posteriori that relies on the advertising elements diffused in the press as much as on the documents presented or put to the doctors. The final place of a given medication in the therapeutic strategies depends on numerous factors that can lead to 2 specialised medicines having the same indications occupying very different parts of the market, without the prescribers being capable to easily justify the reasons that makes them choose one molecule over another.
Keywords:
Drug Approval*
Drug Industry
Drug Therapy/trends*
English Abstract
Evidence-Based Medicine*
Health Policy
Humans
Marketing of Health Services
Specialties, Medical
*analysis
France
Commission de la transparence
Comite economique du medicament
marketing strategies
INFLUENCE OF PROMOTION: MARKET SHARE
PROMOTIONAL STRATEGIES: INDUSTRY
