Healthy Skepticism Library item: 2471
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Drazen JM.
The consumer and the learned intermediary in health care.
N Engl J Med 2002 Feb 14; 346:(7):523-4
http://content.nejm.org/cgi/content/full/346/7/523
Keywords:
Advertising/trends*
Diagnostic Tests, Routine*
Humans
Marketing of Health Services/trends*
Pharmaceutical Preparations*
Prescriptions, Drug
United States
*editorial
United States
DTCA
direct-to-consumer advertising
diagnostic services
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
