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Healthy Skepticism Library item: 2468

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

The Editor
Just how tainted has medicine become.
Lancet 2002 April 6; 359:(9313):1167
http://linkinghub.elsevier.com/retrieve/pii/S0140673602081989

Keywords:
*editorial United Kingdom United States relationships with pharmaceutical industry DTCA direct-to-consumer advertising conflict-of-interest safety PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING ETHICAL ISSUES IN PROMOTION: MEDICAL JOURNAL EDITORSHIP SPONSORSHIP: RESEARCH Conflict of Interest/economics* Drug Industry/economics* Humans Periodicals Practice Guidelines* United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963