Healthy Skepticism Library item: 2461
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Haugh R, Thrall TH, Scalise D.
Prescription for concern.
Hosp Health Netw 2002 Feb; 76:(2):44-9
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11912988http://
Abstract:
As U.S. medical care relies more heavily on prescription drugs, hospitals are caught in an increasingly painful situation. Shortages of critical pharmaceuticals often leave hospitals empty-handed and, according to clinicians, endanger patient safety. Soaring drug costs account for a huge proportion of burgeoning health care spending, and strategies to control costs, including pharmacy benefit managers and drug discount cards for seniors, so far have had limited or negligible success. Direct-to-consumer advertising has increased demand for expensive—and according to some experts, unnecessary or inappropriate—prescription drugs. In this special report H&HN examines the pressures that these factors put on hospitals.
Keywords:
Advertising/utilization
Aged
Anti-Bacterial Agents/supply & distribution
Cost Savings/methods
Drug Costs
Drug Industry/economics
Drug Industry/trends
Health Services Needs and Demand/trends*
Humans
Insurance, Pharmaceutical Services
Inventories, Hospital*
Pharmaceutical Preparations/supply & distribution*
Pharmacy Service, Hospital/organization & administration*
Planning Techniques
United States
Vaccines/supply & distribution
*analysis
United States
hospitals
economics
formularies
DTCA
direct-to-consumer advertising
INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
PROMOTION AS A SOURCE OF INFORMATION: DRUG COSTS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING