Healthy Skepticism Library item: 2461

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Haugh R, Thrall TH, Scalise D.
Prescription for concern.
Hosp Health Netw 2002 Feb; 76:(2):44-9
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11912988http://

Abstract:

As U.S. medical care relies more heavily on prescription drugs, hospitals are caught in an increasingly painful situation. Shortages of critical pharmaceuticals often leave hospitals empty-handed and, according to clinicians, endanger patient safety. Soaring drug costs account for a huge proportion of burgeoning health care spending, and strategies to control costs, including pharmacy benefit managers and drug discount cards for seniors, so far have had limited or negligible success. Direct-to-consumer advertising has increased demand for expensive—and according to some experts, unnecessary or inappropriate—prescription drugs. In this special report H&HN examines the pressures that these factors put on hospitals.

Keywords:
Advertising/utilization Aged Anti-Bacterial Agents/supply & distribution Cost Savings/methods Drug Costs Drug Industry/economics Drug Industry/trends Health Services Needs and Demand/trends* Humans Insurance, Pharmaceutical Services Inventories, Hospital* Pharmaceutical Preparations/supply & distribution* Pharmacy Service, Hospital/organization & administration* Planning Techniques United States Vaccines/supply & distribution *analysis United States hospitals economics formularies DTCA direct-to-consumer advertising INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE PROMOTION AS A SOURCE OF INFORMATION: DRUG COSTS PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING