Healthy Skepticism Library item: 2457
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Hochhauser M.
Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?
Manag Care Q 2002 Sum; 10:(3):6-10
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12476659
Abstract:
Healthcare costs are rising, mostly because of increased prescription drug use, chiefly as the result of direct-to-consumer drug ads on television, newspapers, and magazines. However, the FDA’s requirement for a brief summary in direct-to-consumer drug ads has produced summaries that are ineffective because they are illegible and unreadable, create information overload, and require literacy skills not possessed by most consumers. If the FDA wants brief summaries to be in a patient-friendly format, it should provide document design templates and plain language examples. Unless brief summaries are written so that they can be understood by the average patient, they should be overhauled or done away with.
Keywords:
Adult
Advertising/legislation & jurisprudence
Advertising/standards*
Aged
Aged, 80 and over
Comprehension
Drug Industry/legislation & jurisprudence*
Drug Industry/standards
Drug Labeling/legislation & jurisprudence
Drug Labeling/standards
Educational Status
Female
Humans
Male
Marketing/legislation & jurisprudence
Marketing/standards*
Mass Media
Middle Aged
Prescriptions, Drug/standards*
United States
United States Food and Drug Administration
*analysis
United States
DTCA
direct-to-consumer advertising
quality of information
literacy
FDA
Food and Drug Administration
INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS
PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS
PROMOTION AS A SOURCE OF INFORMATION: DRUG COSTS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION
