Healthy Skepticism Library item: 2455

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Holmer AF.
Direct-to-consumer advertising--strengthening our health care system.
N Engl J Med 2002 Feb 14; 346:(7):526-8
http://content.nejm.org/cgi/content/extract/346/7/526

Keywords:
Advertising* Drug Industry Drug Utilization Empirical Research Government Regulation Humans Pharmaceutical Preparations*/economics Physician-Patient Relations* Prescriptions, Drug United States United States Food and Drug Administration editorial United States DTCA direct-to-consumer advertising EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING