Healthy Skepticism Library item: 2390
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Riggs DL, Holdsworth SM, McAvoy DR.
Direct-to-consumer advertising: developing evidence-based policy to improve retention and comprehension.
Health Aff (Millwood) 2004 Jan-Jun; Suppl:
http://content.healthaffairs.org/cgi/reprint/hlthaff.w4.249v1
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