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Healthy Skepticism Library item: 2384

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Parojcic D.
[Patent medicines and its advertising in Serbia during the second half of the 19th and first half of the 20th century]
Rev Hist Pharm (Paris). 2004; 52:(342):229-46


Abstract:

The emergence of patent medicines and so called “domestic medicines” could be traced trough different advertisements that appeared in Serbia during the second half of the 19th century. Most of those drugs were imported from abroad without any official control. The new patent medicines explosions, which began with the rising of domestic chemical and pharmaceutical laboratories for industrial compounding and selling medicines, rushed an urgent need to introduce some statutory provisions regulating the matter. Due to enormous advertising in the papers the patent medicines were very popular and widely spread.

Keywords:
Publication Types: Historical Article MeSH Terms: Advertising/history* Drugs, Non-Prescription/history* English Abstract History, 19th Century History, 20th Century Pharmacy/history* Yugoslavia Substances: Drugs, Non-Prescription

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909