Healthy Skepticism Library item: 2379
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: media release
Impactrx .
ImpactRx Announces the Launch of SampleLink™
ImpactRx 2005 Aug 24
http://www.impactrx.com/presscenter/releases/2005-0825.asp?on=headlines
Keywords:
SampleLink behaviour samples
Notes:
Ralph Faggotter’s Comments: Any doctor who is naiive enough to think that the handing over of free samples is a casual act of courtesy, should read this press release from a company which can carefully monitor their response to this seemingly insignificant gesture.
You may not know it, but that little box of sample pills can dramatically influence your prescribing patterns!
Full text:
ImpactRx Announces the Launch of SampleLinkâ„¢
~ New Jersey-Based Pharmaceutical Data Provider Launches First of Its Kind Product ~
Mount Laurel, N.J., August 24, 2005 – ImpactRx, Inc., innovative provider of quantitative insight on key influencers of physician behavior to the pharmaceutical industry, today announced the launch of SampleLinkâ„¢, a new tool specifically designed to provide actionable insights on prescription drug sampling.
Pharmaceutical promotional investment in product samples is second only to sales force costs, with retail value exceeding $10 billion annually. Yet, limited data are available to guide decisions on sample expenditures and deployment without embarking on extensive and lengthy analytical projects.
SampleLinkâ„¢ is designed to help clients develop and measure the impact of product samples at point of treatment. SampleLinkâ„¢ leverages ImpactRx’s unique data acquisition technology and breadth of longitudinal promotion and treatment data, with sample-specific productivity metrics to provide actionable insights into appropriate sample levels and effective sample deployment.
“Pharma’s ability to measure and track effectiveness of samples has been hampered by the almost total lack of sample data and easy to use analytical tools. As managed care and Medicare formularies become tighter, and pharma profitability challenges increase, it will be critical to understand how samples impact brand ROI,” said Nancy Lurker, CEO and President of ImpactRx… “We are extremely pleased to offer SampleLinkâ„¢ to provide insight into sample investment and deployment.”
About ImpactRx
Founded in October 2000, ImpactRx’s physician network is the source of unprecedented intelligence capability for assessing the impact of key pharmaceutical brand drivers on physician behavior and brand performance. Based in Mount Laurel , New Jersey , ImpactRx is a privately held company.
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Contact Information:
Fred Nelson
Senior Vice President of Marketing and Public Relations
ImpactRx, Inc.
856-273-0221, ext. 142
fnelson@impactrx.com
Sara Kassabian
MCS Public Relations
(800) 477-9626
SaraK@mcspr.com
