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Healthy Skepticism Library item: 2375

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Newsweek 'adverzine'?
Consumers Union 2001 Dec; 63


Abstract:

All 88 pages of a recent issue of Newsweek, an American news magazine, were sponsored by the Pharmaceutical Research and Manufacturers of America. The issue carried no articles critical of the pharmaceutical industry.

Keywords:
*news story/United States/Newsweek/Pharmaceutical Research and Manufacturers of America/print advertisements/PhRMA/PROMOTIONAL TECHNIQUES: MISCELLANEOUS/PROMOTIONAL TECHNIQUES: SINGLE-ADVERTISER PUBLICATION

 

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