Healthy Skepticism Library item: 2364

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Belkin , L .
Prime time pushers
2001 Mar; 31-37
http://motherjones.com/magazine/MA01/drug.html

Abstract:

This article explores issues around DTCA such as effects on use of drugs, medicalizing diseases, the amount of money spent on DTCA and its effects on consumer behaviour. It discusses campaigns for specific drugs such as Viagra, Celebrex and Relenza.

Keywords:
*feature story/United States/DTCA/direct-to-consumer advertising/broadcast advertisements/promotion costs and volume/Viagra/Relenza/Celebrex/Serafem/industry perspective/FDA/Food and Drug Administration/regulation of promotion/Pharmaceutical Researchers and Manufacturers of America/PhRMA/Xenical/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/INFLUENCE OF PROMOTION: MARKET SHARE/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/VOLUME OF AND EXPENDITURE ON PROMOTION