Healthy Skepticism Library item: 2363
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
GM's war on drugs
Newsweek 2001 Feb 26; 46-48
Abstract:
Prescription drug costs are the largest part of General Motor’s health-care costs for its employees in the United States and in 2000 they cost the company $1.1 billion. Direct-to-consumer advertising of prescription drugs is one of the main reasons why costs are increasing so rapidly.
Keywords:
*news story/United States/DTCA/direct-to-consumer advertising/consumer drug prices/General Motors/INFLUENCE OF PROMOTION: MARKET SHARE
