Healthy Skepticism Library item: 2353

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gold , A .
A drug by any other name
CMAJ 2001 Feb 20; 164:(4):464

Abstract:

In CMAJ, drugs are described by their generic name only. However, many physicians, myself included, often know drugs by the most common proprietary name. It would be helpful if the proprietary name was always included after the first mention of the drug in question. [full text]

Keywords:
*letter to the editor/Canada/ETHICAL ISSUES IN PROMOTION: DRUG NAME/PROMOTIONAL TECHNIQUES: DRUG NAME