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Healthy Skepticism Library item: 2350

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Therapeutic Products Programme.
Advertising Standards Canada and the Therapeutic Product Programme's roles and consultation related to advertising review and complaint adjudication
2001 Jan 22;
http://www.hc-sc.gc.ca/hpb-dgps/therapeut/zfiles/english/policy/issued/advcaf_e.pdf


Abstract:

This policy is intended to clarify the roles of the ASC and the TPP with respect to the review of advertising directed to the consumers for nonprescription drugs authorized for human use; to clarify their roles regarding the processing of complaints; and to define procedures for interagency consultation.

Keywords:
*policy statement/Canada/Therapeutic Products Programme/Advertising Standards Canada/nonprescription drugs/over-the-counter medications/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OVER-THE-COUNTER MEDICATIONS/REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963