Healthy Skepticism Library item: 2302

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Glass N.
European Commission may reform drug advertising legislation.
Lancet 2001 Jul 28; 358:(9278):306
http://linkinghub.elsevier.com/retrieve/pii/S0140673601055283

Keywords:
Publication Types: News *news story/European Union/United Kingdom/United States/DTCA/direct-to-consumer advertising/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963