Healthy Skepticism Library item: 2296
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Silversides A.
Direct-to-consumer prescription drug ads getting bolder.
CMAJ 2001 Aug 21; 165:(4):462
http://www.cmaj.ca/cgi/content/full/165/4/462
Keywords:
Publication Types:
News
*news story/Canada/United States/DTCA/direct-to-consumer advertising/Health Canada/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING