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Healthy Skepticism Library item: 2296

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Silversides A.
Direct-to-consumer prescription drug ads getting bolder.
CMAJ 2001 Aug 21; 165:(4):462
http://www.cmaj.ca/cgi/content/full/165/4/462

Keywords:
Publication Types: News *news story/Canada/United States/DTCA/direct-to-consumer advertising/Health Canada/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING

 

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