Healthy Skepticism Library item: 2286

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Van Der Weyden MB, Armstrong RM.
Australia's media reporting of health and medical matters: a question of quality.
Med J Aust 2005 Aug 15; 183:(4):188-9
http://www.mja.com.au/public/issues/183_04_150805/van10578_fm.html

Abstract:

Reporting medical news entails a special responsibility.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963