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Healthy Skepticism Library item: 2258

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: media release

Health Canada launches MedEffect on its new website
Health Canada 2005 Aug 18
http://www.hc-sc.gc.ca/dhp-mps/medeff/index_e.html

Keywords:
MedEffect


Notes:

Ralph Faggotter’s Comments: Historically, doctors have rarely reported the adverse effects of medication which their patients have reported to them.
Canada’s MedEffect is a great idea- promoting the reporting of adverse effects of medications and more particularly, making the process of reporting easy.


Full text:

Health Canada launches MedEffect on its new website

Health Minister Ujjal Dosanjh announced the launch of MedEffect, a
website that will provide centralized access to relevant and reliable
health product safety information in an easy-to-find location. The new
website will also make it as simple as possible for consumers and health
professionals to complete and file reports of adverse reactions to drugs
and other products. A single click on the MedEffect icon helps visitors
quickly locate the latest information on warnings, recalls and
advisories, register for e-mail notices, obtain the Canadian Adverse
Reaction Newsletter, and search the Canadian Adverse Reaction database.
For more information, please visit
http://www.hc-sc.gc.ca/dhp-mps/medeff/index_e.html

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963