Healthy Skepticism Library item: 2255

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kemper DW, Mettler M.
A consumer-empowered response to direct-to-consumer advertising of prescription drugs.
Manag Care Q 2002 Spring; 10:(2):52-4
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12148483

Abstract:

Welcome to “Consumer-Centered Care.” In this column we examine health care quality issues from the consumer’s point of view. Our focus on quality highlights, not only how consumers can find quality providers and quality information, but also how patients can help their doctors provide the best treatments and avoid medical mistakes. We bring you news and views, ideas and opinions on what is right and what is wrong in consumer health. Any practice, procedure, or approach that does not meet the consumer’s best interest is open to review. We welcome your comments and suggestions for future discussion. Send your ideas to consumercenteredcare@healthwise.org.

Keywords:
Advertising/economics Advertising/standards* Consumer Advocacy* Drug Industry*/economics Drug Information Services/standards* Humans Medication Errors/prevention & control Power (Psychology) Taxes United States *analysis United States industry perspective DTCA direct-to-consumer advertising INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING