Healthy Skepticism Library item: 2251

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Klausner JD, Kim A, Kent C.
Are HIV drug advertisements contributing to increases in risk behavior among men in San Francisco, 2001?
AIDS 2002 Nov 22; 16:(17):2349-50
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12441813

Abstract:

In winter 2001, we quantified exposure to HIV medication direct-to-consumer advertising and its relationship to attitudes and behaviors among sexually transmitted disease clinic attendees. We found that homosexual men frequently saw HIV medication advertisements. HIV-positive homosexual men with greater advertisement exposure believed HIV was a less serious disease. Men believed these advertisements influenced an individual’s decision to have unprotected sex. HIV-positive homosexual men with greater advertisement exposure may be more likely to have unprotected anal intercourse.

Keywords:
Adult Advertising* Anti-HIV Agents/therapeutic use* HIV Infections/drug therapy HIV Infections/psychology* Health Knowledge, Attitudes, Practice Homosexuality, Male/psychology Humans Male Research Support, Non-U.S. Gov't Risk-Taking* Safe Sex/psychology Sexual Behavior* *analysis United States DTCA direct-to-consumer advertising HIV-AIDS INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING