Healthy Skepticism Library item: 2244

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lefebvre T.
[Archeology of the radio pharmaceutical advertisement].
Rev Hist Pharm (Paris). 2002; 50:(336):647-64
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12731488

Abstract:

After Second World War, a debate sets in France the partisans and the detractors of the radio advertisement, in particular pharmaceutical advertisement. In this article, the author revises campaigns led, during the thirties, by Robert Desnos for Armand Salacrou.

Keywords:
Advertising/history* English Abstract France History, 20th Century Pharmacy/history* Radio/history* analysis France radio advertisements history INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING