Healthy Skepticism Library item: 2202
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Lyles A.
Direct marketing of pharmaceuticals to consumers.
Annu Rev Public Health 2002; 23:73-91:
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=11910055
Abstract:
Revised FDA regulations governing pharmaceutical companies’ broadcast advertisements directed to consumers produced substantial increases in direct-to-consumer advertising (DTCA) expenditures. Proponents of DTCA claim it supports patient autonomy in the patient-physician relationship and has motivated some consumers to seek a physician’s care for conditions they previously had not discussed with a doctor. However, DTCA’s blend of promotion and information has produced more prescription drug awareness than knowledge—it has been largely ineffective in educating patients with medical conditions about the medications for those conditions. The evidence for DTCA’s increase in pharmaceutical sales is as impressive as is the lack of evidence concerning its impact on the health of the public. Broadcast advertisements are too brief to include extensive technical information; consequently, the impact of FDA regulations to assure a fair balance of risk and benefit in DTCA is still being assessed.
Keywords:
Advertising
Awareness
Drug Industry/legislation & jurisprudence
Drug Industry/organization & administration*
Freedom
Humans
Information Dissemination
Marketing/economics
Marketing/legislation & jurisprudence
Marketing/methods*
Mass Media
Patient Participation/psychology
Physicians/psychology
United States
United States Food and Drug Administration
analysis
United States
FDA
Food and Drug Administration
DTCA
direct-to-consumer advertising
doctor-patient relationship
undertreatment
quality of information
safety & risk information
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
EVALUATION OF PROMOTION: PRINT AND BROADCAST ADVERTISEMENTS
INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS
INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS
PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS
PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION
