Healthy Skepticism Library item: 2200
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Marinozzi S.
[Images of anti-luetic therapeutic systems and drugs].
Med Secoli. 2002; 14:(2):529-50
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=14509998
Abstract:
This article offers a “flash” of images concerning the diffusion and advertising of specific anti-luetic therapeutic systems and drugs, since the beginning of XVI century to the discovery and the therapeutical use of penicillin. Advertisements in medical and scientific magazines and pictures of texts and articles of the Library of the History of Medicine (Universita degli Studi di Roma “La Sapienza”) have been used.
Keywords:
Advertising/history*
English Abstract
Europe
History, 17th Century
History, 18th Century
History, 19th Century
History, 20th Century
Medical Illustration/history*
Pharmaceutical Preparations/history*
Syphilis/history*
Therapeutics/history*
analysis
Italy
syphilis
history
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS
PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS
