Healthy Skepticism Library item: 2200

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marinozzi S.
[Images of anti-luetic therapeutic systems and drugs].
Med Secoli. 2002; 14:(2):529-50
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=14509998

Abstract:

This article offers a “flash” of images concerning the diffusion and advertising of specific anti-luetic therapeutic systems and drugs, since the beginning of XVI century to the discovery and the therapeutical use of penicillin. Advertisements in medical and scientific magazines and pictures of texts and articles of the Library of the History of Medicine (Universita degli Studi di Roma “La Sapienza”) have been used.

Keywords:
Advertising/history* English Abstract Europe History, 17th Century History, 18th Century History, 19th Century History, 20th Century Medical Illustration/history* Pharmaceutical Preparations/history* Syphilis/history* Therapeutics/history* analysis Italy syphilis history EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909