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Healthy Skepticism Library item: 2200

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Marinozzi S.
[Images of anti-luetic therapeutic systems and drugs].
Med Secoli. 2002; 14:(2):529-50
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=14509998


Abstract:

This article offers a “flash” of images concerning the diffusion and advertising of specific anti-luetic therapeutic systems and drugs, since the beginning of XVI century to the discovery and the therapeutical use of penicillin. Advertisements in medical and scientific magazines and pictures of texts and articles of the Library of the History of Medicine (Universita degli Studi di Roma “La Sapienza”) have been used.

Keywords:
Advertising/history* English Abstract Europe History, 17th Century History, 18th Century History, 19th Century History, 20th Century Medical Illustration/history* Pharmaceutical Preparations/history* Syphilis/history* Therapeutics/history* analysis Italy syphilis history EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS

 

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