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Healthy Skepticism Library item: 2161

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jefferson T, Shashok K, Wager E.
Get peered!
2003; 327:(7429):1439-41
http://bmj.bmjjournals.com/cgi/content/full/327/7429/1439


Abstract:

We present a new board game for BMJ readers who would like to become members of the House of Lords the hard way: by climbing the greasy pole of science. As it is Christmas, you may enjoy playing the game with family and friends huddled round a roaring log fire in the certainty that the situations described in each square are completely imaginary.

All you will need is a copy of the board, dice, and your own tokens. Beer bottle tops will do nicely, if you can’t bring yourself to use your Royal College cuff links or the earrings you bought on your most recent drug company trip to Monte Carlo. You will also need your Big Pharma Company fake gold pen and headed notepaper to keep a tally of the scores.

Keywords:
MeSH Terms: Play and Playthings* Research Support, Non-U.S. Gov't Wit and Humor*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.