Healthy Skepticism Library item: 2159
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Burton B, Rowell A.
Unhealthy spin.
BMJ 2003 May 31; 326:(7400):1205-7
http://bmj.bmjjournals.com/cgi/content/full/326/7400/1205
Abstract:
Public relations companies are experts at “third party technique”-helping the drug industry separate the message from what could be seen as a self interested messenger. But most journalists have a sketchy idea about how the public relations industry works, and thereby are vulnerable to uncritically accepting the disguised messages of the drug industry
Keywords:
MeSH Terms:
Drug Industry*
Interprofessional Relations*
Patient Satisfaction
Periodicals
Physician's Practice Patterns
Physicians*
Public Relations*
Self-Help Groups
