Healthy Skepticism Library item: 2150
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: report
Mintzes , B. et al.
An assessment of the health system impacts of direct- to-consumer advertising of prescription medicines (DTCA)
Vancouver: Centre for Health Services and Policy research, The University of British Columbia 2002 Feb
http://www.chspr.ubc.ca/hpru/pdf/dtca-v1-execsum.pdf
Abstract: