Healthy Skepticism Library item: 2149

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dowden JS.
Coax, COX and cola: Manufacturers’ claims in well funded marketing campaigns cannot replace the test of time
Med J Aust 2003 Oct 20; 179:(8):397-8
http://www.mja.com.au/public/issues/179_08_201003/dow10457_fm-2.html

Abstract:

Manufacturers’ claims in well funded marketing campaigns cannot replace the test of time

Keywords:
Publication Types: Comment Editorial