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Healthy Skepticism Library item: 2119

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Doucette WR, Andersen TN.
Practitioner activities in patient education and drug therapy monitoring for community dwelling elderly patients.
Patient Educ Couns 2005 May; 57:(2):204-10
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6TBC-4CTN99X-1&_coverDate=05%2F31%2F2005&_alid=305102447&_rdoc=1&_fmt=&_orig=search&_qd=1&_cdi=5139&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=e37975b79e203a300424ac0c151ffb6b


Abstract:

We compared the frequency of performance of three patient education and three drug therapy monitoring activities across practitioner types and assessed the influence of practitioner characteristics, practice setting, and health care environment on performance of these activities. A mail survey was sent to a random sample of 1300 practitioners in a Midwestern state. Numbers of elderly patients for whom the practitioner performed each of the activities were the dependent variables. Independent variables for the multiple regressions were measures of practitioner characteristics, practice setting, and health care environment. Based on 320 usable responses, prescribers were more likely than pharmacists to perform three of the activities. Minutes per patient contact was positively associated with two of the monitoring activities. Other practitioners in a practice affected the number of patients for whom five activities were performed. Practitioners interested in improving the medication use process for ambulatory elderly patients need to consider multidisciplinary strategies.

Keywords:
MeSH Terms: Aged Comparative Study Drug Monitoring/nursing Drug Monitoring/statistics & numerical data* Family Practice/organization & administration* Health Services Research Humans Midwestern United States Needs Assessment Nurse Practitioners/organization & administration* Nurse's Role Outcome and Process Assessment (Health Care) Patient Care Team/organization & administration Patient Education/organization & administration* Pharmacists/organization & administration* Physician Assistants/organization & administration* Physician's Role Professional Practice Location/statistics & numerical data Professional Role Questionnaires Regression Analysis Time and Motion Studies Total Quality Management

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963