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Healthy Skepticism Library item: 2118

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cummings KC, Rosenberg J, Vugia DJ.
Beliefs about appropriate antibacterial therapy, California.
Emerg Infect Dis 2005 Jul; 11:(7):1138-41
http://www.cdc.gov/ncidod/EID/vol11no07/05-0112.htm


Abstract:

To our knowledge, previous population-based surveys have not assessed misconceptions about antibacterial drug use over time. We documented a 26.3% decline in a key misconception in California women in 2003 compared to 2000; declines varied significantly by education level. Educational campaigns specifically designed to influence important subpopulations are needed.

Keywords:
MeSH Terms: Adolescent Adult Anti-Bacterial Agents/therapeutic use* California Common Cold/drug therapy* Data Collection Drug Utilization Female Health Knowledge, Attitudes, Practice* Humans Influenza/drug therapy* Middle Aged

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.