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Healthy Skepticism Library item: 2095

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kluger AN, Tikochinsky J.
The error of accepting the "theoretical" null hypothesis: the rise, fall, and resurrection of commonsense hypotheses in psychology.
Psychol Bull 2001 May; 127:(3):408-23
http://content.apa.org/journals/bul/127/3/408


Abstract:

When psychologists test a commonsense (CS) hypothesis and obtain no support, they tend to erroneously conclude that the CS belief is wrong. In many such cases it appears, after many years, that the CS hypothesis was valid after all. It is argued that this error of accepting the “theoretical” null hypothesis reflects confusion between the operationalized hypothesis and the theory or generalization that it is designed to test. That is, on the basis of reliable null data one can accept the operationalized null hypothesis (e.g., “A measure of attitude x is not correlated with a measure of behavior y”). In contrast, one cannot generalize from the findings and accept the abstract or theoretical null (e.g., “We know that attitudes do not predict behavior”). The practice of accepting the theoretical null hypothesis hampers research and reduces the trust of the public in psychological research.

Keywords:
MeSH Terms: Data Interpretation, Statistical* Humans Psychology/statistics & numerical data* Psychometrics* Research/statistics & numerical data* Research Support, Non-U.S. Gov't

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963