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Healthy Skepticism Library item: 2078

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Robinson P, Heywood P.
What do GPs need to know? The use of knowledge in general practice consultations.
Br J Gen Pract 2000 Jan; 50:(450):56-9
http://www.ingentaconnect.com/content/rcgp/bjgp/2000/00000050/00000450/art00016?token=00601ae60a99037bb575686f3a576b3427656c3c6a334025757d5c4f7e41225f406a592c494673482825734523ac65ff


Abstract:

In the course of the consultation in primary care, the general practitioner integrates knowledge of different types that are drawn from different sources. As a consequence of the way practitioners develop expertise, this use of knowledge is often hidden from the conscious mind of the practitioner and often hidden from direct observation. On the other hand, understanding of this use of knowledge is crucial to several necessary developments of the profession of general practice. A method involving collaboration between researcher and practitioner sheds new light on this knowledge-in-use.

Keywords:
PROFESSIONAL KNOWLEDGE; GENERAL PRACTICE CONSULTATION; LEARNING TECHNIQUES; COMPETENCE MeSH Terms: Clinical Competence/standards* Curriculum Great Britain Humans Physician-Patient Relations Physicians, Family*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963