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Healthy Skepticism Library item: 2072

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tibdewal S, Gupta M.
Mother's use of medication in their children of preschool age.
Indian J Public Health 2005 Jan-Mar; 49:(1):27-9


Abstract:

Self medication by mothers influences the morbidity and mortality in children. The present study evaluates mothers’ attitude and practices regarding use of medication in their preschool age children. 976 mothers having at least one child <6 years with history of illness in past 30 days were interviewed according to a predesigned questionnaire. Five hundred and seventy five (58.91%) used medication on their own, most commonly for cough & cold (23.9%). The commonest nonprescribed drugs used were analgesics—antipyretics (34.9%). Inspite of the nonresponse, shortage of money and availability of the drugs without prescription has encouraged self medication. These findings necessitates mothers’ education and enforcement of law against selling of non-prescribed drugs.

Keywords:
MeSH Terms: Child, Preschool Female Health Knowledge, Attitudes, Practice* Humans India Infant Mothers* Self Medication*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963