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Healthy Skepticism Library item: 2072

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tibdewal S, Gupta M.
Mother's use of medication in their children of preschool age.
Indian J Public Health 2005 Jan-Mar; 49:(1):27-9


Abstract:

Self medication by mothers influences the morbidity and mortality in children. The present study evaluates mothers’ attitude and practices regarding use of medication in their preschool age children. 976 mothers having at least one child <6 years with history of illness in past 30 days were interviewed according to a predesigned questionnaire. Five hundred and seventy five (58.91%) used medication on their own, most commonly for cough & cold (23.9%). The commonest nonprescribed drugs used were analgesics—antipyretics (34.9%). Inspite of the nonresponse, shortage of money and availability of the drugs without prescription has encouraged self medication. These findings necessitates mothers’ education and enforcement of law against selling of non-prescribed drugs.

Keywords:
MeSH Terms: Child, Preschool Female Health Knowledge, Attitudes, Practice* Humans India Infant Mothers* Self Medication*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963