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Healthy Skepticism Library item: 20389

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sansom L.
The Australian National Medicinal Drug Policy.
J Qual Clin Pract 1999; 19:(1):31-5
http://onlinelibrary.wiley.com/doi/10.1046/j.1440-1762.1999.00291.x/abstract;jsessionid=909680F0625E39ACB59C175C8B622321.d02t01


Abstract:

A responsibility of Government is to ensure that safe and efficacious medicines are available for people, from local industry, to treat illness and to maintain health. However, the cost of these medications to the public must be such that access is not denied because of financial barriers. Accessibility alone does not ensure that health outcomes are maximized. It is also necessary to have in place structures and processes which involve all stakeholders in ensuring the quality use of medicines. All of these components need to be incorporated in a national, co-ordinated policy which acts as a reference point for appropriate drug use, policy development and evaluation.

Keywords:
Australia Drug Approval/organization & administration Drug Industry Drug Therapy/standards* Drug and Narcotic Control/organization & administration* Government Agencies Health Policy* Health Services Accessibility Humans Quality Assurance, Health Care

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963