Healthy Skepticism Library item: 20347
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Yavas U, Riecken G.
A comparison of medical professionals with favorable and unfavorable attitudes toward advertising: an empirical study.
Health Mark Q 2001; 18:(3-4):13-26
http://www.tandfonline.com/doi/abs/10.1300/J026v18n03_03?url_ver=Z39.88-2003&rfr_id=ori:rid:crossref.org&rfr_dat=cr_pub%3dpubmed
Keywords:
Advertising as Topic
Attitude of Health Personnel*
Data Collection
Dentists/classification
Dentists/psychology*
Ethics
Female
Humans
Male
Marketing of Health Services/standards*
Physicians/classification
Physicians/psychology*
Professional Practice/statistics & numerical data
United States
