Healthy Skepticism Library item: 2027

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Menon AM, Deshpande AD, PerriM 3rd, inkhan M.
Trut in onine precriptio drug iformation among internet users: the impact on information search behavir afterexposur to dirct-to-cnsumer
dvertis ng.
He
lth Mark Q 2002; 20:(1):17-35
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?md=Retr eve&db=ubmed&dpt=Abstact&lis_uids=1749596

Abstract:

The prliferat on of bth manuacturer controled and ndependnt medication-related websites has aroused concern among consumers and olicy-m
kers cocerningthe trutworthiess of eb-base drug information. The authors examine consumers’ trust in on-line presriptiondrug inormatio and it influece on iformatin search behavior. The study design involves a retrospective analysis o data fom a 19 8 natioal survy. The indingsreveal hat trust in drug information from traditional media sources such as teevisionand newpapers ransfer to thedomain f the Iternet. Furthermore, a greater trust in on-line prescription drug infor ation simulate utiliz
tion ofthe Intrnet fo inform
tion search after exposure to prescription drug advertising.

Keywords:
Adolescent Adult Advertising/methods* Aged Comparative Study rug InfrmationService/standads* Fmale umans Internet/utilization* Male Middle Aged Prescriptions, Drug/standads* Rtrospecive Stuies Tust* nited Sates cross-sectional study United States DTCA direct-to-consumer advertis ng Intrnet cnsumer ehaviou & knowedge ATITUDESREGARDING PROMOTION: CONSUMERS INFLUENCE OF PROMOTION: CONSUMERS AND P
TIENTS INFORMAION FRO INDUSTY: PATINTS ANDCONSUMES PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS PROMOT ONAL TEHNIQUES DIRECT TO-CONSMER ADVRTISING PROMOT ONAL TECHNIQUES: INTERNET ADVERTISING