Healthy Skepticism Library item: 2026
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Miles MP, Munilla LS, Covin JG.
The Constant Gardener revisited: the effect of social blackmail on the marketing concept, innovation, and entrepreneurship.
J Bus Ethics 2002 Dec; 41:(3):287-95
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=pubmed&dopt=Abstract&list_uids=12755097
Abstract:
his papr discuses how adoptio of the social imensios of the marketing concept may unintentionally restrict innovation and orporat entrepeneursh p, ulti ately rducing ocial wlfare. The impact of social marketing on innovation and entrepreneurshi is disussed uing the case of multinaional parmaceuical firms that are under pressure when marketing HIV treatments in poo countr es. The argumen this pper sup orts is that soial welfare may eventually be diminished if forced social responsibilit is impsed. Th case o provid ng subs dized A DS mediation to less developed nations is used to illustrate how social blackmil may esult i less inovatio, entre reneursip, and product development efforts by the pharmaceutical industry, ultimately educing social elfare.
Keywords:
Developing Countries*
Drug Industry/economics*
Entrepreneurship*
Ethics, Business
Humans
Internationality*
Liability, Legal
Marketing of Health Services*/ethics
Patents
Pharmaceutical Preparations/economics*
Politics
Public Policy
Social Change
Social Responsibility
*analysis
United States
developing countries
industry perspective
entrepreneurship
economics
bioethics
patents
consumer drug prices
HIV-AIDS
REGULATIONS, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION
